Benji Rosenthal

Digital Marketing Manager · MNG Brands

Lead online sales, brand, and creative strategy across a portfolio of six-plus consumer brands — with full ownership of D2C revenue and shared accountability for retail marketing across 55+ store locations in eight U.S. markets.

• Own Shopify storefront builds and on-site CRO portfolio-wide — landing pages, checkout, accessibility, and subscription flows via Recharge.
• Build and run Klaviyo email and SMS programs supporting $70K+/month in recurring subscription revenue.
• Authored 8 brand guides centralizing visual identity, voice, and regulatory compliance for every site, campaign, and asset.
• Co-led the launch of DER Kratom Brewski with talent partner Nico Tortorella — storefront, brand system, and full go-to-market.
• Designed and built an internal marketing-ops platform (React, TypeScript, Supabase) consolidating 10+ tools into a single workspace.
• Direct paid media across Meta, CTV, programmatic, and search, plus influencer, affiliate, and Local SEO programs in 8 markets.

Creative Strategist · Bolt Marketing

End-to-end management of client projects at a D2C performance-marketing agency — creative development, ad copy, and strategic briefs, working alongside media buyers so the creative could scale.

• Developed ad copy and creative briefs aligned to each brand's objectives across Facebook and TikTok advertising.
• Balanced project management with creative strategy to improve campaign efficiency and client profitability.

CEO · Cobblemon Islands

Built and led a social gaming network serving 5,000+ daily players — brand, creative direction, monetization, and a team of 13 full-time staff and 40+ freelancers.

• Influencer partnerships generated 10M+ organic views and 750K downloads.
• Developed monetization and marketing strategy delivering strong P&L results and sustainable revenue growth.

Social Media Intern · Full Send

Grew social profiles past 35,000 followers with content aligned to Full Send and the University of Missouri — and helped launch Happy Dad Hard Seltzer across the state.